What Are Returning Visitors? And Why They Matter | Klipfolio
https://www.klipfolio.com/resources/kpi-examples/digital-marketing/returning-visitor-metric
The problem with the returning visitors metric is that if a consumer visits the website a second time and either their device doesn’t accept cookies, they have deleted the cookies, or they are using a different device or browser, and they will not be identified as a returning visitor.
The problem with the returning visitors metric is that if a consumer visits the website a second time and either their device doesn’t accept cookies, they have deleted the cookies, or they are using a different device or browser, and they will not be identified as a returning visitor.
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