Email Marketing Benchmarks and Statistics for 2022
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
In our last report, Government & Politics took the top spot, which makes sense, given that 2020 was a huge election year in the US. Retail is an interesting one to note. As an industry, it holds the title for both lowest open rate by industry ( 17.1%) , and the biggest jump in open rate year-over-year, up 4.5%.
DA: 28 PA: 7 MOZ Rank: 57