Barbie’s world: Why the story and marketing of ‘Barbie’ matters
https://news.temple.edu/news/2023-07-19/barbie-s-world-why-story-and-marketing-barbie-matters
WebJul 19, 2023 · In anticipation of the release of Barbie, Dustin Kidd, professor of sociology, and Sheri Lambert, professor of marketing, provide their insight into why the movie—and the way it was marketed to the public—is significant. Graphic by Rose Caporaletti. Greta Gerwig breathes life into the iconic Barbie doll with her upcoming film Barbie ...
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