What is innovation? | McKinsey
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-innovation
Web ResultAug 17, 2022 · In a business context, innovation is the ability to conceive, develop, deliver, and scale new products, services, processes, and business models for customers. Successful innovation delivers net new growth that is substantial. As McKinsey senior partner Laura Furstenthal notes in an episode of the Inside the Strategy Room podcast, “However ...
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