Vietnamese consumers are coming of age in 2023: How …
https://www.mckinsey.com/featured-insights/asia-pacific/vietnamese-consumers-are-coming-of-age-in-2023-how-businesses-can-stay-ahead
WebMay 26, 2023 · However, Vietnamese consumers, for all their optimism, are also becoming more discerning and value conscious. More Vietnamese consumers anticipate a reduction in income and savings than consumers in other Asia–Pacific countries, with more than 90 percent noting price increases, fears of inflation, gas shortages coupled with higher fuel …
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