What Is a Brand Strategy? And How to Create One | Coursera
https://www.coursera.org/articles/brand-strategy
Nov 29, 2023 · A brand strategy is a framework that determines how businesses present themselves to customers and stand out among competitors. Your business’s brand is more than just its name, logo, fonts, and colors. Think of your brand as the sum of your business’s look and feel, personality, philosophy, values, and customer experiences.
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