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What is Blackbaud direct marketing?

Blackbaud Advanced Direct Marketing Analytics focus on philanthropic, channel, and gift type behaviors. Fundraisers can then use this information to optimize direct marketing efforts, focusing spends on higher scoring segments, cutting out segments less likely to respond, and ultimately improving campaign response rates and ROI.

What is Blackbaud ID?

The Blackbaud ID Account is the process to log into the website. All customers using will need to create a Blackbaud ID account.This login allows Blackbaud to provide a way for customers to access their SAAS solutions with one single login.

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