ActionAid Brand Guidelines Contents
https://actionaid.org/sites/default/files/aai_brandguidelines_part1_2007.pdf
VisionMissionMutual Respect Equity and Justice Honesty and Transparency Solidarity Independence Courage of Conviction HumilityRespectActing with UrgencyPoliticalCommitted and PassionateHonest and TruthfulYouthfulBoldRelentlessTruly InternationalTogetherPhysically TogetherPolitically TogetherUsing ‘ActionAid’ on its ownContracts and other Legal DocumentsDescriptive FormTranslationsWebsafe coloursDefault TypefaceWeb Typefaceabcdefghijklmnopqrstuvwxyz 1234567890 (.,:;!@£$%&*?“”)Reclaim Injustice Inequality Invisible InhumanConsistency with the core concept Selecting and Working with PhotographersAchieving ‘togetherness’ in imageryDo the subjects appear to be connected to one another?Do you feel a sense of ‘connection’ with the subject(s)?Have you captured the subject’s context?General portrayal of subjectsWomen: challenge stereotypesFor photo captions:Older people, people living in poverty, people with HIV/AIDS and people with disabilities: challenge stereotypesChildren: never rob them of their dignity (defined as any person under 18 years)Portraying diversity: balanced representation of people we work withColour, Black and White, Graphic TreatmentsVideo GuidelinesWhat we want: A world without poverty and injustice in which every person enjoys the right to a life with dignity.See more on actionaid.org What we want: A world without poverty and injustice in which every person enjoys the right to a life with dignity.
What we want: A world without poverty and injustice in which every person enjoys the right to a life with dignity.
DA: 2 PA: 71 MOZ Rank: 39
